Personal Role
Research
Workshop Facilitation
UX Design
Team
Founder
Development
UI Design
UX Design
Tools
Figma
Notion
Methods
Design Sprint:
Expert Interviews
How Might We
Sprint Goals
Sprint Questions
Concept Map
Lightning Demos
Crazy 8’s
Concept Sketching
User Test Flow Storyboard
Prototyping
User Interviews
Vision & Challenges
- Building trust in an algorithm that calculates, based on facial features in photos, if two people would make a good or bad couple.
- Providing information about result-factors such as shared interests, values, lifestyle etc.
- Creating a funnel to a dating platform with a pay model in the form of a webapplication, optimised for mobile use but with an adaptation for desktop.
- Engage users enough to use the product more than once so they would build an emotional relationship to the dating platform behind it.
- Create a product that users want to tell their friends about, use at social gatherings and share on social media.
Approach & Methods
In a first meeting we got to know the product idea, the marketing reason and goals behind it as well as the research for the match-making algorithm the product was based on.
We prepared a design sprint and researched other AI driven applications that are more short lived but find a high engagement for some time.
During the sprint we created a prototype focusing on explaining the product idea quickly and in a way that makes the user trust the algorithm. Also we put effort into presenting the result of the algorithm in a way that makes the users want to share it.
During the tests we found that users would prefer to share the result OneToOne or OneToFew, but not OneToMany because it was seen as too personal. Due to that we suggested to focus and optimise on sharing options that are more personal, like whatsapp or messenger, instead of instagram or twitter.
The funnel to the paid model worked out very well but based on the test results we did an iteration for the on boarding so the product idea was understood more quickly.
In the end we designed all the needed screens in detail, together with a library of UI elements for handing over everything to the developers.